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At Design by Jo, we specialize in working with top performers, elite experts and companies who are driven to maximize their impact.
We offer complete branding packages that include everything you need to show up in the world as your best,
with aspirational and lux designs, that maximize your brand and create impactful first impressions.

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It’s time to LOOK as good as you ARE, so that you can attract your dream opportunities, investors and ideal clients, and finally be as DELIGHTFULLY EXPENSIVE as you deserve to be!

Brand Messaging
& Strategy

Complete Visual Identities & Brand Guidelines

Bespoke Custom Websites

BECOME KNOWN & LOVED FOR YOUR MOST AUTHENTIC SELF. 

BE SEEN AS WORTH IT AT ANY PRICE.

ATTRACT IDEAL OPPORTUNITIES & INVESTORS AND MAGNETIZE YOUR DREAM CLIENTS.

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Great Brands Don't Happen By Accident.

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At Design by Jo, we specialize in working with top performers, elite experts and companies, who are driven to maximize their impact and be the best at what they do (and are finally ready to show up in the world as such!) We offer a wide range of brand design services, from messaging & strategy, to visual identities, to bespoke custom websites. We create aspirational and lux designs, that maximize your brand and create impactful first impressions.

Strategy
Brand Messaging
Logos

Iconography
Typography
Color Palettes
Suggested Materials
Personal Branding
Brand Guidelines

People like products, but they fall in love with brands. When you think of the products that are an everyday part of your life, your attention immediately turns to some of the brands that you trust the most to be around you, your family, and your business. We'll help you build a relatable, recognizable, and distinct brand identity that carries power. With these tools, you'll finally be able to build a lasting impression and rapport with your ideal audience.

Premium Business Cards
Product Packaging
Product Labels
Event Signage
Marketing Collateral
Custom Greeting Cards
Event Collateral 
Vehicle Wraps
Interior & Exterior Sign Design
Apparel Design

Digital marketing is important, but it's vital to produce quality print and literature for your business. More than anything, these physical assets can build a brand image and convert your audience. However, having the great visuals for your printable assets is just as important as the design itself. We can ensure you that you not only produce printed literature and graphics, but also that you're creating them in the most compelling way possible to leave that lasting impression with your customers.

Mockups
Wireframing
Website Design & Development
Social Media & Web Ad Design
Social Media Imagery & Graphics
Icon Sets

The world is living digitally now more than ever before in history. Our lives revolve around the digital devices that we use on a daily basis, for better or for worse. If you want to succeed, it is vital that your business has a robust online presence. And by that, we don't just mean a one-page website with some basic info. Your website should be a hub of activity that is optimized for conversion and provides your visitors with value.  

Nomenclature
Content Writing
Product Photography
Art Direction
Photo Shoot Staging/Styling
Illustration
Infographics


You know what they say--content is king. That sentiment has never been more true. Content creates value for your online experience that just can't be cultivated in other ways. When you provide your readers and website visitors with valuable content for free, selling them on your products and services becomes so much easier. 

Luxury Branding

YOUR COMPANY IS GROWING!

But has your visual brand evolved as beautifully as you have?

Or does this sound all too familiar?

You are an icon in your space, but you feel "MEH" about your visual brand. You don't share it like you should, because you know it doesn't fully capture your essence, and it doesn't highlight the real reasons that clients benefit from working with you. It doesn't live up up to the reputation that you are building for yourself!

You realize that over the years, your brand collateral has come together piece by piece, rather than being crafted inte
ntionally in a way that captures your highest value. And, it has left you with concerns for the future. You realize that your brand, and how you are perceived in the world has happened by default instead of by design.

 

On sales calls, you spend too much time trying to describe what you REALLY do, and what makes your services incredible. You are embarrassed to send anyone to your website, because right now, it doesn’t visually validate the level of epic transformation that you are capable of providing to your clients. And you don't look like you are worth your price.

When it comes to your brand and how YOU feel about it, there should be no apathy involved. When you are rocking an aspirational
 brand that lights you up, the confidence is catching. It is so much easier to share your story & shout about the uniqueness you bring to the world when you love the look and feel of it just as much as you love the experience of what you offer to your clients.

 

IT'S TIME TO LEVEL UP YOUR LEGACY.

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- WHAT CLIENTS ARE SAYING -

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TALENTED DESIGNER, LEADER & PROJECT MANAGER

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Whirlpool’s GCD team has worked with Jo over several years.  We continue to reach out to Johanna because we trust her abilities as a designer, teammate, and project manager.  She communicates and tracks design feedback very well.  She has an extra measure of patience when dealing with personalities and leadership.  As a leader, I find Jo’s workflow and process easy to follow.  Her design sensitivities produce beautiful compositions as well as the functional art, information graphics, and communication spreads that help our team move projects and ideas forward.

JASON TIPPETTS

Global Brand Design Director, Whirlpool Corp.

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HI, I'M JOHANNA

And I know how it feels to look around one day and realize that your current visual brand (or lack thereof) doesn’t actually represent the sheer awesomeness that is you!

Up until a few years ago, I was often frustrated, feeling undervalued. I knew that how I was showing up and being perceived in the world wasn’t even close to representing what made me amazing at what I do, to the people that I most want to do it with! 

I knew was among the best at what I did, but until I LOOKED like it, I was going to remain a best kept business secret. 

That’s when I developed my unique process for building an authentic brand identity that positioned my business as the VIP branding experience that it is  - and it worked. What was once my dream client list is now my real client list!

 

Now, I’m on a mission to help other driven founders fully capture their uniqueness and embody their limitless potential.

Let me help you...

BRAND LIKE
THE BEST.

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READY. SET. GROW! 

Are you ready to stand out from all the noise, and to expand your business to new heights by attracting more of your ideal customers? If so, then I would be delighted to help! Getting started is as easy as 1. 2. 3!

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Branding Step 1

Creating a recognizable brand starts with a brand 360. After a 90 minute discovery session together, I’ll research aspirational brands in your industry, your competitors and your ideal customer base. Then I will present you with a roadmap that identifies the gaps between where you are now and where you want to go, as well as strategy on how to close those gaps and brand like the best.

BOOK A BRAND 360

REQUEST A CONSULTATION

During our free 30 minute zoom call, we’ll discuss what sets you apart and how you would like to show up to the world.

Branding Step 3

BRAND LIKE THE BEST

From high impact brand identities to custom websites that convert, we will help you make every brand moment count.

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Work

IN THE MEANTIME, ACCESS OUR

 FREE ONLINE TRAINING!

  LEARN HOW TO 
BRAND FOR 
HIGH DOLLAR SALES

AND HOW TO POSITION YOURSELF IN THE MARKET AS WORTH IT AT ANY PRICE!
 

It's time to stop undercharging for your freaking AMAZING product or service, and having to constantly over explain why you are worth the price, and instead, start magnetizing your dream clients, investors and opportunities! 

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VIEW WORK

They say a picture is worth a thousand words, and when it comes to branding success stories, we have plenty of those! Click any of the previews below to view an in depth look at some of our favorite client case studies.
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The Toffee Store

Brand Identity & Custom Website Design for a Gourmet Corporate Gifting Company

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Whirlpool Corp

Design project management and brand guideline curation for a multinational manufacturer and marketer of home appliances

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Kalieana

Full brand identity and product packaging design for up-and-coming Australia based wellness company

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United Way

Marketing materials design & brand photography for one of the world's leading nonprofit organizations

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JellieFish Productions

Lux business cards & high impact marketing collateral design for SW Michigan's fastest growing DJ Service

OACO

CASE STUDY COMING SOON

Brand Identity and custom website, including personal branding & art direction for an engineering career coach 

Brand & Website Re-Design

GoalFirm

Business Brand + Personal Brand & Website for Business Strategist & Coach

CASE STUDY COMING SOON 

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At Choice Coaching

Brand Identity, personal branding, art direction, custom website design & high impact business cards for a life coach 

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Refreshing Fountains
Church Of God

CASE STUDY COMING SOON

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Jen Mauerman
Career Success Coaching

Brand Identity, personal branding, art direction, custom website design & high impact business cards for a life coach 

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Frankly Co.

Full brand identity, Personal Branding & Website Design for an app for Driven Women in Business

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Abundant As a Motha'

Brand Design & Personal Branding &  Implementation For Money Mindset Mentor & Author 

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StrengthPoint Advisors

Brand Design & Personal Branding &  Custom Website for Business Advisor

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Armed to Paint

Brand identity, high impact print marketing collateral, and vehicle wrap for local painting company out of SW Michigan

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Blossomland Botanicals

Brand identity, product labels, and signage for chiropractic clinic & botanical wellness provider

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