Helping You

Build Your Better Brand

White Marble - Lux Graphic Design

CUT THROUGH THE NOISE.

ATTRACT MORE OF YOUR IDEAL CUSTOMERS.

GROW YOUR BUSINESS & DRIVE HIGHER MARGINS.

We know you're the best at what you do,

and you deserve to look like it.

Strategy

Brand Messaging
Logos

Iconography

Typography

Color Palettes

Suggested Materials

Personal Branding

Brand Guidelines

People like products, but they fall in love with brands. When you think of the products that are an everyday part of your life, your attention immediately turns to some of the brands that you trust the most to be around you, your family, and your business. We'll help you build a relatable, recognizable, and distinct brand identity that carries power. With these tools, you'll finally be able to build a lasting impression and rapport with your ideal audience.

Premium Business Cards

Product Packaging

Product Labels

Event Signage

Marketing Collateral

Custom Greeting Cards

Event Collateral 

Vehicle Wraps

Interior & Exterior Sign Design

Apparel Design

Digital marketing is important, but it's vital to produce quality print and literature for your business. More than anything, these physical assets can build a brand image and convert your audience. However, having the great visuals for your printable assets is just as important as the design itself. We can ensure you that you not only produce printed literature and graphics, but also that you're creating them in the most compelling way possible to leave that lasting impression with your customers.

Mockups

Wireframing

Website Design & Development

Social Media & Web Ad Design

Social Media Imagery & Graphics

Icon Sets

The world is living digitally now more than ever before in history. Our lives revolve around the digital devices that we use on a daily basis, for better or for worse. If you want to succeed, it is vital that your business has a robust online presence. And by that, we don't just mean a one-page website with some basic info. Your website should be a hub of activity that is optimized for conversion and provides your visitors with value.  

Nomenclature

Content Writing

Product Photography

Art Direction

Photo Shoot Staging/Styling

Illustration

Infographics

You know what they say--content is king. That sentiment has never been more true. Content creates value for your online experience that just can't be cultivated in other ways. When you provide your readers and website visitors with valuable content for free, selling them on your products and services becomes so much easier. 

Luxury Branding

ARE YOU TIRED OF FEELING INVISIBLE...

...Like a best kept business secret?

Let's face it, the marketplace is crowded. With new products and services popping up daily, potential customers are confused as to which one will work for them! So, you must cut through the noise. Through clear brand messaging and impact design, we can help you stand out as a top performer in your industry!

 

Every brand touchpoint that your potential customers interact with, from website to marketing materials is is an opportunity to stand out...
or a missed opportunity. Don't let it be the latter. 


We believe that excellence across ALL touchpoints equals brand experiences that matter. We're here to help you brand like the best, so that you can attract more raving fans than you know what to do with.

MAKE EVERY BRAND MOMENT COUNT.

White Marble - Lux Graphic Design

- WHAT CLIENTS ARE SAYING -

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DELIVERS EXCEPTIONAL RESULTS

"Although I’ve worked with many creative professional in my career, Jo is one of, if not the best. She takes time to understand the need behind your request to ensure an effective outcome. Not only is she patient while getting an understanding but she is also perceptive and delivers an exceptional product. Her creative work with our ministry, Refreshing Fountains has allowed us to elevate our overall brand message of hope to all people. I will not hesitate to work with her again and recommend her to others."

PONCHO EDDIE

Refreshing Fountains, Church of God in Christ

Johanna White - Design by Jo

HI, I'M JOHANNA

And I know what it's like when your business feels invisible.

Like you, I knew I had to develop my brand if I wanted to stand out.  

I was often frustrated, feeling invisible, knowing that I could be a top performer in my industry, but until I LOOKED like one, I was going to remain a best kept business secret. 

The problem was that I feared being judged, overlooked, or disliked if I put myself out there. I was a design chameleon, blending in with everyone else and comfortable staying that way. So I procrastinated, and made excuses - always too busy working IN my business to find time to work ON it ...

Then I decided that enough was enough. I was tired of constantly knowing I was capable of massive growth and doing nothing about it! I stepped away from the excuses and overcame my fears.

That's when I developed my unique process for building an authentic brand identity that positioned my business as the VIP branding experience that it is  - and it worked! 

Now I can show you how to transform your brand. By clarifying your message, aligning your visual identity and building a website that converts visitors into customers while you sleep, we can turn your dream client list into your real client list! If I can do it, so can you!

 

Let me help you...

BRAND LIKE

THE BEST.

IN THE MEANTIME, GRAB OUR

 FREE CHECKLIST!

AND DISCOVER YOUR
TOP 5 BRAND TOUCHPOINTS
TO MAXIMIZE  ROI

Sent straight to your inbox, with over 50 industry specific touchpoint examples to spark your creativity + strategies for how to make every brand moment count!

Brand Touchpoints - Free Checklist

VIEW WORK

They say a picture is worth a thousand words, and when it comes to branding success stories, we have plenty of those! Click any of the previews below to view an in depth look at some of our favorite client case studies.
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The Toffee Store

Brand Identity & Custom Website Design for a Gourmet Corporate Gifting Company

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Whirlpool Corp

Design project management and brand guideline curation for a multinational manufacturer and marketer of home appliances

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Kalieana

Full brand identity and product packaging design for up-and-coming Australia based wellness company

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United Way

Marketing materials design & brand photography for one of the world's leading nonprofit organizations

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JellieFish Productions

Lux business cards & high impact marketing collateral design for SW Michigan's fastest growing DJ Service

OACO

CASE STUDY COMING SOON

Brand Identity and custom website, including personal branding & art direction for an engineering career coach 

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Blossomland Botanicals

Brand identity, product labels, and signage for chiropractic clinic & botanical wellness provider

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At Choice Coaching

CASE STUDY COMING SOON 
Brand Identity, personal branding, art direction, custom website design & high impact business cards for a life coach 

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Refreshing Fountains
Church Of God

CASE STUDY COMING SOON

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Rose Garden Consulting

Brand identity, logo, signage, and window vinyls for this Chicago-based consulting firm.

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Armed to Paint

Brand identity, high impact print marketing collateral, and vehicle wrap for local painting company out of SW Michigan

Brand & Website Re-Design

GoalFirm

CASE STUDY COMING SOON 

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