BLOSSOMLAND

Brand Identity
Logo 

Product Labels

Signage

Blossomland is a chiropractic clinic, with a side company that produces organic botanical products. The Rose Hydrosols are created from the clinic owner’s own well tended rose gardens, and the inspiration for her branding comes from her parent's apple orchard. She came to us needing a new brand, that could work well for the chiropractic clinic as well as the botanicals. Our main mission was to create majorly increased readability on product labels, and to explore new and exciting possibilities for exterior signage. 

She loves her florals, and didn’t want to do without them as backgrounds for the labels, so we worked to simplify the logo down into a brandmark that could work well in one color, and be distinctive, no matter how small the bottle needs to be. 

LOGOMARK

OLD

NEW

Blossomland’s previous logo was more of an illustration than a functional mark. When it came to labels for botanical products, the scripty text over the vibrant floral background caused readability  issues, and the imagery on Blossomland’s original sign did not have a way to be translated elsewhere, so their old labels didn’t feature any logo. 

 

To ensure clarity, the complex, painted tree was replaced with a more modern aesthetic. We honed in on the blossoms and elevated them as Blossomland’s primary source of inspiration. We then created a simplified brandmark that would be easily translated to a single color, and recognizable even on a label of any size, from 4 oz hydrosols, down to a tiny bottle of essential oils. 

 

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PRIMARY MARK

With both a chiropractic clinic & a botanicals business to consider, we needed to take the logo further than a single brandmark, and into something that was flexible enough for every need, while still feeling recognizable and consistent

CIRCULAR MARK

We created a circular brandmark, which can be used for product labels. It is easily identifiable, even at a tiny size, and can be done in single color. 

COMPLEX MARK

At the special request of Blossomland's owner, We created a complex version of the mark specifically for use on the main business sign. She loved having a more intricate representation of the apple orchard. 

BRAND GUIDELINES

MATERIALS

BRUSHED STEEL

Lifted die cut lettering for exterior signage

WEATHERED WOOD

Used for exterior signage. This look gives a nod to the trees that inspire the brand.

GOLD FOIL

Used as an accent material on product packaging, the gold foil trim bands give the brand a touch of elegance.

WORK

Suede Business Card with Raised Spot UV
Kalieana Product Packaging
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Helping You Build Your Better Brand

LOCATION

Benton Harbor, Michigan

USA

Design by Jo offers a wide range of graphic design services, from brand identities to design project management. We specialize in clean, creative and premium designs, that maximize your brand and create impactful first impressions.