ARMED TO PAINT
Armed to Paint is an interior and exterior painting company, based out of Southwest Michigan. For this young hip group, we set about to create a brand that will be as awesome and engaging as they are.
When they came to Design by Jo, Armed to Paint had a hand drawn image as their logo. And though they knew that they needed something cleaner and more versatile to use on marketing materials, they also loved the concept of the octopus as a mascot.
Knowing that they didn't want to lose the artistic vibe that their drawing presented, we set out to design something fresh, fun and clean, that stayed true to the playful side of the brand.
Helpful tentacles reach around the card to add an element of fun to what would otherwise be relatively basic business cards. The wrapping tentacle elements will carry through to other products, like unique yard signs and playful shirt designs.
VEHICLE WRAP DESIGN/MOCKUP
Reversing the logo was the perfect choice for the Armed to Paint Van. Not satisfied with simply slapping the logo on the side, we used the same tentacle elements popping out of hiding places to give it character.
The Armed to Paint brand colors needed to be as vibrant and alive as the crew themselves. We drew inspiration directly from nature, and then softened it to a more playful tone, while still keeping it sharp enough to pop!