Johanna White is an award winning, highly recommended graphic designer, and the founder and owner of Design by Jo, LLC. She specializes in clean, creative, and premium designs, to help your brand create impactful first impressions. Proficient in many programs, from the Adobe Suite®, to the Google Suite, down to hand illustrations in ProCreate,® Johanna assists her clients in a large range of needs, from project management to graphic design. Some of her projects include building brand identities, brand guideline content curation, logo design, print & web ad design, mobile app & website mockups, photo manipulation, marketing collateral & event signage, and much more.

Before beginning her business, Johanna earned her degree in graphic design at Southwestern Michigan College, followed by four years of experience as a graphic designer in a local Creative Services Department. In 2014, she battled a brain tumor, which turned her life upside down and right side up all at once. She realized during that time that life is far too short to spend any of it doing work that isn't maximizing your potential, so she quit the creative services department and started Design by Jo.

Since launching her own business, she has assisted in the startups of multiple local companies, as well as building relationships with and providing work for national brands such as United Way, Whirlpool Corporation, OnPointe Risk Software and others. Currently based out of Southwest Michigan, she continues to happily serve the graphic design and branding needs of the business community both near and far.

I aspire to live life to the fullest.
I choose to learn from my mistakes as well as my success.

I am not afraid to give my all, and I seek to learn something new every day. 


I am a Dreamer Extraordinaire.



Marc McDougal, Owner 

Kilobyte Studios

"Not only was she professional and timely in working with me, she was somehow able to find simple and creative ways to always go above and beyond. Johanna designed the visual mock-ups of our mobile application, and we couldn't be happier with the results. I can't wait to work with her again, and will definitely be referring her services to others." 

Jason Tippetts,

Global Brand Design Director,

Whirlpool Corporation, GCD

Whirlpool’s GCD team has worked with Jo over several years.  We continue to reach out to Johanna because we trust her abilities as a designer, teammate, and project manager.  She communicates and tracks design feedback very well.  She has an extra measure of patience when dealing with personalities and leadership.  As a leader, I find Jo’s workflow and process easy to follow.  Her design sensitivities produce beautiful compositions as well as the functional art, information graphics, and communication spreads that help our team move projects and ideas forward.

 Bill Rieth, CEO
United Way of Elkhart County 

“Johanna is a creative, energetic, hard –working, multi-talented designer who delivers projects on time every time. Working with Johanna has been a delight. She has consistently exceeded expectations. I would highly recommend her.”



"Although I’ve worked with many creative professional in my career, Jo is one of, if not the best. She takes time to understand the need behind your request to ensure an effective outcome. Not only is she patient while getting an understanding but she is also perceptive and delivers an exceptional product. Her creative work with our ministry, Refreshing Fountains has allowed us to elevate our overall brand message of hope to all people. I will not hesitate to work with her again and recommend her to others."


Refreshing Fountains, Church of God in Christ

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Helping You Build Your Better Brand


Benton Harbor, Michigan


Design by Jo offers a wide range of graphic design services, from brand identities to design project management. We specialize in clean, creative and premium designs, that maximize your brand and create impactful first impressions.