Johanna White Design by Jo


Johanna White is an award-winning graphic designer and visual branding strategist who designs premium brand identities that create impactful first impressions.


As the founder of Design By Jo Studio, she believes that if someone is the best at what they do, they deserve to look like the it! For the past decade, she’s worked with individuals, startups and Fortune 200 brands worldwide to help them through the noise, attract more of their ideal customers and drive higher margins.

Johanna knows there’s no limit on success, and she proved it several years ago when she took life by the horns and started three companies within one year while battling a brain tumor. At a time when everyone else in her life was suggesting that she quit working and go on social security to cover medical bills, she chose to do the opposite and defy the odds. As a result, Johanna is a now a “Dreamer Extraordinaire” for top performers, goal-oriented individuals and brands.

Specializing in designing premium brand identities from start to finish, Johanna assists her clients in a large range of needs, from project management to graphic design. Some of her recent brandwork include art direction, staging & styling of photo shoots, photo manipulation, brand guidelines, website wireframing, mockups, design & development, marketing collateral event signage, and much more. 

She believes that excellence applied across all customer touchpoints results in brand experiences that matter. To find out more about making every brand moment count, contact Design by Jo today!  

I aspire to live life to the fullest.
I choose to learn from my mistakes as well as my success.

I am not afraid to give my all, and I seek to learn something new every day. 


I am a Dreamer Extraordinaire.


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Marc McDougal, Owner 
Kilobyte Studios

"Not only was she professional and timely in working with me, she was somehow able to find simple and creative ways to always go above and beyond. Johanna designed the visual mock-ups of our mobile application, and we couldn't be happier with the results. I can't wait to work with her again, and will definitely be referring her services to others." 


Jason Tippetts,

Global Brand Design Director,

Whirlpool Corporation, GCD

Whirlpool’s GCD team has worked with Jo over several years.  We continue to reach out to Johanna because we trust her abilities as a designer, teammate, and project manager.  She communicates and tracks design feedback very well.  She has an extra measure of patience when dealing with personalities and leadership.  As a leader, I find Jo’s workflow and process easy to follow.  Her design sensitivities produce beautiful compositions as well as the functional art, information graphics, and communication spreads that help our team move projects and ideas forward.

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 Bill Rieth, CEO
United Way of Elkhart County 

“Johanna is a creative, energetic, hard –working, multi-talented designer who delivers projects on time every time. Working with Johanna has been a delight. She has consistently exceeded expectations. I would highly recommend her.”



"Although I’ve worked with many creative professional in my career, Jo is one of, if not the best. She takes time to understand the need behind your request to ensure an effective outcome. Not only is she patient while getting an understanding but she is also perceptive and delivers an exceptional product. Her creative work with our ministry, Refreshing Fountains has allowed us to elevate our overall brand message of hope to all people. I will not hesitate to work with her again and recommend her to others."


Refreshing Fountains, Church of God in Christ