Johanna White - About Header - Branding Expert


Johanna White is an award-winning graphic designer and visual branding strategist who designs premium brand identities that create impactful first impressions.


As the founder of Design By Jo Studio, she believes that if someone is the best at what they do, they deserve to look like the it. For the past decade, she’s worked with individuals, startups and Fortune 200 brands worldwide to help them cut through the noise, attract more of their ideal customers and be as delightfully expensive as they deserve to be!

Johanna knows there’s no limit on success, and she proved it several years ago when she took life by the horns and started three companies within one year while battling a brain tumor. At a time when everyone else in her life was suggesting that she quit working and go on social security to cover medical bills, she chose to do the opposite and defy the odds. As a result, Johanna is a now a “Dreamer Extraordinaire” for top performers, goal-oriented individuals and brands.

Specializing in designing premium brand identities from start to finish, Johanna assists her clients in a large range of needs, from project management to graphic design. Some of her recent brandwork include art direction, staging & styling of photo shoots, photo manipulation, brand guidelines, website wireframing, mockups, design & development, marketing collateral event signage, and much more. 

She believes that excellence applied across all customer touchpoints results in brand experiences that matter. To find out more about making every brand moment count, contact Design by Jo today!  

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 When it comes to branding (and life in general) what you believe matters, but what you do about what you believe matters even more.

If you don't say it about yourself, and show it about yourself, you can't expect your customers to know it about yourself!

Excellence across all touchpoints equals brand experiences that matter! Your new brand is only as good as HOW you use it, WHERE you use it and HOW MUCH you use it. 

...seriously. You've been warned. Don't get her started, or she will talk about these topics ALL day...




Johanna's Recent Podcast Guest Appearances


She Sells Radio

The Power of Belief - Branding For High Dollar Sales Part 1


Happy Hustle Podcast

Brand Like The Best - So you can be as delightfully expensive as you deserve to be


She Sells Radio

Branding For High Dollar Sales Part 2


Find the Others Podcast

How to Find Your X-Factor


Live & Earn Podcast

How to Set Goals & Achieve Success


That Girl Podcast

Overcoming a Brain Tumor