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Johanna White is an award-winning graphic designer and visual branding strategist who designs premium brand identities that create impactful first impressions.


As the founder of Design By Jo Studio, she believes that if someone is the best at what they do, they deserve to look like it! For the past decade, she’s worked with individuals, startups and Fortune 200 brands worldwide, helping them to attract more raving fan clients than they know what to do with, and be as delightfully expensive as they deserve to be.

Johanna knows there’s no limit on success, and she proved it several years ago when she took life by the horns and started three companies within one year while battling a brain tumor. At a time when everyone else in her life was suggesting that she quit working and go on social security to cover medical bills, she chose to do the opposite and defy the odds. As a result, Johanna is now a “Dreamer Extraordinaire” for top performers, goal-oriented individuals, and brands.

Specializing in designing premium brand identities from start to finish, Johanna assists her clients in a large range of needs, from brand messaging to visual brand identities to premium custom websites that convert visitors into customers! 

Thanks to her “now or never” approach to life, she finds fresh inspiration from balancing work with play, and just as likely to be found designing her client’s brands from the top of a mountain with a snowboard strapped to her feet, or from a beachside chair in the Dominican as from her desk. A lover of experiencing life to the fullest, she spends her weekends on her motorcycles, ballroom dancing, or riding her horse Romeo as he charms the internet with videos of his latest tricks and sweet  puppy dog demeanor. 


Clients have come to know and love Johanna for her ability to constantly expand their vision of what they are capable of, capture their true value in an aspirational personal brand that takes them from best kept business secret to brand name, and then cheer them on as they level up with new confidence and live up to their fullest potential. 

She believes that excellence applied across all customer touchpoints results in brand experiences that matter. To find out more about making every brand moment count, contact Design by Jo today!  

White Marble - Lux Graphic Design_edited.jpg

 When it comes to branding (and life in general) what you believe matters, but what you do about what you believe matters even more.

If you don't say it about yourself, and show it about yourself, you can't expect your customers to know it about yourself!

Excellence across all touchpoints equals brand experiences that matter! Your new brand is only as good as HOW you use it, WHERE you use it and HOW MUCH you use it. 

...seriously. You've been warned. Don't get her started, or she will talk about these topics ALL day...


Podcast Appearances


Johanna's Recent Podcast Guest Appearances


She Sells Radio

Branding For High Dollar Sales Part 2


She Sells Radio

The Power of Belief - Branding For High Dollar Sales Part 1


Happy Hustle Podcast

Brand Like The Best - So you can be as delightfully expensive as you deserve to be


The Limitless Podcast

The Power of Belief


Business Unveiled

Worth It - Branding yourself for high dollar sales


Business Unvelied

How to Use Life's Challenges as Motivation for Success 


She Who Wins

The Power of Your Thoughts to Create a Lux Life


Growth Over Easy

Episode 64


HPWL Podcast

Change Your Story -
Change Your Mind


Find the Others Podcast

How to Find Your X-Factor


Live & Earn Podcast

How to Set Goals & Achieve Success


That Girl Podcast

Overcoming a Brain Tumor

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