FRANKLY CO.

Podcast Branding 
Promotional Graphics

E-book Design & Layout 
Media Kit Design
Lux Business Cards
Branded Email Templates
Social Media Styles & Templates
Social Media Strategies

Brand Messaging
Copywriting

Visual Brand Design
Brand guidelines 
Personal Brand Styling
Art Direction
Brand Photo Shoot
Custom Website Design

When this project began, Frankly Co. was still just a concept. Their talented and inspiring founder Johanna Buchweitz came to me with the fun challenge of building a business brand before the app was even in the early stages of development, and helping her develop a visual style for her personal brand that aligned with her role as the founder of Frankly Co. along the way

As she began to grow into her aspirational new brand, we added more complexity to the Frankly Co. brand family by expanding the brand styles to include the Limitless Podcast as well.  

Even though the community and the app were still in early development, the founder knew that she wanted to be intentional from the get go, crafting a premium brand and website that spoke directly to her ideal audience, showed the amazing value of what Frankly Co. would soon have to offer, and could be implemented immediately by her social media content team to begin attracting early adopters and beta testers. 

We explored every potential touchpoint that her audience could interact with, and helped her take the newly minted brand far beyond initial design and strategy, implementing with excellence, and bringing her brand into the world of premium touchpoints and consistent brand experiences. 

BRAND MESSAGING

During our early Content Mining™ sessions, we learned that this company would be an online community and an app for driven women in business, providing them with exactly what they need to know to grow, right when they need it (rather than overwhelming them with business information that comes too soon for where they are today, or too late to keep them from making avoidable mistakes.) 

 They didn't yet have an official name for this brand when they came to us, so after some brainstorming, we helped them decide on Frankly Co. - Named after the founder's father - Frank, and after the dictionary definition of frankly, which is to speak with open, honest and direct communication - exactly what they wanted their app to do. 

 

We created a full brand message around the problem that they solve for their ideal clients, and the unique solution that they bring to their audience - searchable content and actionable next steps without having to dig through hours of fluff content. 

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A SNIPPET OF FRANKLY'S NEW BRAND MESSAGING

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LOGOMARK

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SINGLE COLOR LOGO

ICON

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For the Frankly Co. logo  - our main goal was to stand out in the female entrepreneurs space...The colors are bright, friendly and welcoming, without being overly feminine, and the font was chosen to be concise and structured, but with slightly rounded corners to keep it from being too masculine. The 3 dots and 2 lines that make up the F represent a checklist, because Frankly Co. is about providing you with actionable next steps, and the overall feel is simple, minimal, and to the point. 

The logo and icon are both often used in a semi transparent watermark style, so as to make their presence known without distracting from the message. 

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BRAND GUIDELINES

As with any brand, consistency is key when it comes to building a loyal base of raving fan customers! Because of this, we set our clients up for success with an easy to follow, custom brand guideline that they can share with their in-house design group, or any external designer who works on their future brand collateral.  

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PERSONAL BRANDING PHOTO SHOOT 

At Design by Jo, we believe that your personal brand should live at the intersection of who you want to be perceived as in relation to your business, and the authentic self that you are when the cameras stop rolling. 

 

Personal branding can do so much for helping your ideal client connect with you via your online touchpoints! People like to work with real live PEOPLE who get them.

When it comes to helping our clients become known and loved for their highest value through a personal brand, we are an advocate for their most audacious life, their most authentic self, and their most abundant potential! 

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ART DIRECTION & STAGING

Companies & individuals often overlook the value of art direction, styling and staging when it comes to getting a personal brand photo shoot done. By pre-planning nearly every detail of the photo shoot in advance, from outfits to poses, we are able to create the exact images for our client's websites, podcast or book covers, digital touchpoints, and social media posts that communicate the story we are telling with their brand messaging. Rather than selecting random photos from a pre-existing library of images, we are able to create intentionality behind each shot, so that each of their photos really are worth 1,000 words!  

BRAND PHOTO SHOOT DONE IN COLLABORATION WITH HEIDI HAPANOWICZ PHOTOGRAPHY

PERSONAL BRAND STYLING

For Johanna Buchweitz's New York photo shoot, we wanted to style her in a way that was distinctly related to the Frankly Co. brand, creating a recognizable look and feel of how she would choose to show up in the world as the founder. 

WE FOCUSED ON FINDING THE DUALITY BETWEEN HER AS A CONFIDENT LEADER/ PROFESSIONAL BADASS, BUT WITHOUT LOSING THE WARMTH & APPROACHABILITY OF COMMUNITY

Because her company brand colors are so distinctive, we chose to let those flow into her personal brand style as well, creating a look that felt structured but warm. In a sea of standard black NY garb, she now confidently embodies the sunny Frankly Co. brand as she is out and about in the city, as well as when she is recording a podcast or meeting with a client. She embodies success, and confidently exudes a vibe of hitting goals with ease, but avoids looking distant or unattainable. 

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From artboards... to action. The end result was right on point, and ridiculous amounts of fun were had in the process. 

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Personal Brand Photo Shoot
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WEBSITE DESIGN

When it came to the Frankly Co. website, we designed it fully custom...

Designed with the client in mind from start to finish, we began with complete mockups for desktop, tablet and mobile sizes, all in XD. This custom layout not only drove the look and feel of the site, but also guided the developer in unique functionality and user experience.

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CUSTOM DESIGN & DEVELOPMENT

 Not only did we want the website to be absolutely beautiful, with epic photos that make you want to drop what you're doing and join the Frankly community immediately... but we also wanted to clearly and concisely show the unique problem that Frankly solves, and give visitors a clear first action step to take when they visit her site. This was doubly complex, because we began branding Frankly from the time it was just a concept, and the app is still in development. Nevertheless, we knew that beginning to give her audience a place to go (and grow) was important right now, so we designed the website in stages, and launched each piece as she grew into it.

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A WEBSITE THAT WORKS FOR YOU WHILE YOU SLEEP...

We believe that your website should not just look beautiful, but that it should work for you while you sleep. A well designed site should convert a high percentage of visitors into an audience who interacts with your content on the spot! In order to do that, the brand messaging throughout the site has to be clear, and the call to action precise.

Because the Frankly Co. App is still in the development stage, their call to action will shift over the next few months. With this initial launch, they are using their website to help build a community of early adopters who will fill out surveys and help them gather important information on exactly what their users want to see most from the functionality of this app.

 

Once app dev is complete, the CTA will switch to an offer to become a beta tester, and drive app changes to your personal preference, and then finally when beta tests are over, they will begin inviting site visitors to download the app right from the get go! 

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WEBSITE DEVELOPMENT DONE IN COLLABORATION WITH ALKEMY DEV

EXPANDING THE BRAND FAMILY  Limitless - A Frankly Co. Podcast

Starting with the Frankly custom font, we added wings that were inspired by the superhero vibe of the podcast name and message. 

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VARIED LOGO USAGE

LOGO COLORS

We expand on the superhero feeling with the way this logo is used - adding in smoke effects on the podcast weekly graphics and social media cover photos, etc. 

Consistency doesn't have to be boring. We created the Limitless logo in multiple brand colors, and mixed up the way it was used to create more brand awareness without the blah! 

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NEXT WE ADDED PODCAST PAGES TO THE WEBSITE... 

And designed some badass episode graphic templates that could be used to make those podcast pages a place where people would want to linger & enjoy...

And our efforts have paid off in big ways.  Current analytics show that nearly 70% of her listeners are choosing to stay on the site and listen through her podcast player, vs navigating off site to Apple or Spotify, which equals natural boosts for her SEO rankings! 

EPISODE GRAPHIC TEMPLATES

HOW IT IS USED ON THE WEBSITE

Putting effort into dynamic content that flows onto the site weekly (like podcast episode covers and blog post images) results in a premium look and feel site-wide.

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SOCIAL MEDIA STYLES & TEMPLATES

As a personal brand or business, you already do lots of work to build an audience and get them engaged, so we want to help you come up with strategy and styles for your social media posts that will KEEP them engaged.

 

Frankly's mission is to provide valuable content, minus the fluff, we helped them plan a social media strategy that reflects the same dedication to impact.

From Motivation Mondays to "Let me be Frank Fridays" Johanna's team is now ready to implement her content diamond with ease, and have a lot of fun along the way! 

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INTRODUCING FRANKLY CO. TO THE WORLD

Business Branding for the community and the app - personal branding for the founder, Johanna Buchweitz, and expanding the brand family to include one of her authority building methods for her personal brand - the Limitless Podcast. There is a lot to tell the world about Frankly, so we started pages in her media kit & social media posts, talking about the different facets of Frankly. 

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WHY DO THEY MATTER? 

PRESS RELEASE POSTS & MEDIA

When it comes to talking bragging about your new brand, you might not always have the words to say. But we do! We've come to know and love you over the time working together, and can't wait to help you show off your aspirational self to the world. 

Our clients live up to their aspirational new brands, and level up massively. And we're excited to tell the world about them. If they can't think of the words to say, thats ok. We've come to know their business like it was our own, and are thrilled to help them tell the world about the massive strides they are making. 

A well-planned brand launch enables you to reengage with existing customers, attract new ones, and significantly boost sales. You’ve only got one chance to make a first impression, so make sure you get it right by planning early and thoroughly.

 

A social & email press release is also a great way to keep building momentum on your new brand and it allows you to begin using it in existing client interactions without causing confusion as you launch.

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MEDIA KIT

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LEAD MAGNET - EBOOK DESIGN

Our clients believe in always finding a way to add more value to their audience. We believe that excellence across ALL touchpoints equals brand experiences that matter. And when these two values align, you get beautifully on brand touchpoints that highlight the content you are providing, and make the learning experience pleasurable to your customers. 

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For personal brand clients who are being featured regularly on podcasts, or being interviewed for various media sources, their media kit is likely to be one of the very first touchpoints that someone receives. Because of this, we take extra care to make sure that it is on brand in every sense of the word, communicating their unique value and expertise at a glance. 

BUSINESS CARDS

With suede touch, embossed foil & colored edges, these lux business cards were designed to bring the brand to life!

As a kick butt new company, we believe that the Frankly Co. brand deserved to be felt, not just seen, so we designed for maximum impact.

 

Now, their first impression can make a lasting impression.  

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