ROYAL LIVING
Brand Identity
Product Package Design
Creative Direction
Small Product Photography
Marketing Material Design
Royal Living is dedicated to providing household products that deliver elegance and superior quality. They desire to dazzle their customers and treat them like royalty. They offer everything from diffusers to stainless steel drinking straws. Brand identity was created, and then a series of product packaging. They requested a playful fantasy style brand, that lights up the consumer’s imagination.
PRODUCT PACKAGE DESIGN
LOGOMARK
The client requested a logo that resembled a royal crest. They wanted to keep their existing brand font of Monotype Corsiva. Even though it wouldn't work well for the entire name, we created custom capital letters that had a starting base of the requested font. To continue with the high class theme, the logo was restricted to single color, with primary usage in black and white.
PRIMARY MARK
SIMPLE MARK
For this blister pack containing their stainless steel drinking straws, the main version of the logo did fit well everywhere, so we used the simple logo on the front, and then kept branding consistent with the main version on the back.
