• facebook_icon_site
  • Instagram icon rose gold
DesignbyJo_logo_RoseGold_DkBkgd-08.png

Helping You Build Your Better Brand

LOCATION

Benton Harbor, Michigan

USA

Design by Jo offers a wide range of graphic design services, from brand identities to design project management. We specialize in clean, creative and premium designs, that maximize your brand and create impactful first impressions.

ROYAL LIVING

Brand Identity

Product Package Design

Creative Direction

Small Product Photography

Marketing Material Design

Royal Living is dedicated to providing household products that deliver elegance and superior quality. They desire to dazzle their customers  and treat them like royalty. They offer everything from diffusers to stainless steel drinking straws. Brand identity was created, and then a series of product packaging. They requested a playful fantasy style brand, that lights up the consumer’s imagination.

PRODUCT PACKAGE DESIGN 

LOGOMARK

The client requested a logo that resembled a royal crest. They wanted  to keep their existing brand font of Monotype Corsiva.  Even though it wouldn't work well for the entire name, we created custom capital letters that had a starting base of the requested font.  To continue with the high class theme, the logo was restricted to single color, with primary usage in black and white. 

PRIMARY MARK

SIMPLE MARK

For this blister pack containing their stainless steel drinking straws, the main version of the logo did fit well everywhere, so we used the simple logo on the front, and then kept branding consistent with the main version on the back. 

SMALL PRODUCT PHOTOGRAPHY

WORK